Brand Manual and Logo Design – Patrick Swaney Insurance
This project was done for Patrick Swaney who is an insurance agent in Cape Coral, FL. Deliverables included two12 page brand manuals. The logo was designed in Adobe Illustrator CC. It was saved in it’s raw format, and as a transparent .png file to make it easy to reproduce. The manual was formatted in Adobe InDesign. The brand manual was created as an easy to follow guide that described things such as unacceptable usage, size recommendations, and showed some examples of collateral items. It also shows the logo in black and white, two-color, grey scale, full color, and negative space.