Harley Davidson V-Rod Branding
Project was delivered across multiple mediums. Marketing began with the creation of a brief describing financial goals and target markets. Formats were created in Adobe photoshop, illustrator, premier, and indesign. Providing client with gas tank logo design, You Tube video, a V-Rod branded clothing magazine, and a web-site template. Target audience is generally male between 17-30 years old, working class generally in United States, who are attracted to high performance motorcycles.
Objectives were to use heavy, bold type, rugged headlines, straight-forward messaging, motorcycle photography, american heritage traditional images, with an attractive call to action. Overall look of a company rich in heritage, and performance. You Tube video showing motorcycle riders enthusiasm for the product riding in groups, and hot-rodding their machine. The freedom of the open-road inspires this brand, and the rush of a high-performance model.