Our objective for The Bait Station was to create a new brand for the local bait shop. Our target customer is a person who loves to fish, and needs to buy a lot of bait and tackle. North Fort Myers is home to many avid fisherman, and the bait station is in close vicinity to many great fishing spots & docks. We used a photo taken of someone who lived for fishing as he held a small shark he caught. The overall look is rugged, and tough using water colors, and hand drawn graphics. The elegance of the visual appearance should draw attention from men and women alike. Deliverables include a finished logo in multiple color versions, and formatted in raw illustrator (.ai) format, .pdf, and .jpg.