This poster was made in photoshop format. The picture of The Rock was done in photoshop using a drawing tablet. The energy drink cans were created in Adobe Illustrator using a 3d rendering technique. The Rock logo on the cans were also made in Illustrator. The target market would be fans of the actor ages 16-32. This project was delivered on 11X17 poster size paper. The overall look is created using the portrait of The Rock created with photoshop effects and layering techniques to give energy and excitement to the design.